Turning a construction business's social media into a revenue channel
A building-trades business with 500 followers and no clear content strategy. We built the strategy and wrote the scripts; the owner filmed and published. The result: 5,000+ followers in 3–4 months and more than $50,000 in additional revenue.
- Client
- Construction business
- Engagement
- Content strategy, video scripts & coaching
- Duration
- Ongoing
- Channels
- Social media video
- Followers
- 500 → 5K+
- in three to four months
- Additional revenue
- +$50K
- thanks to social media
The challenge
The business needed visibility on social media, more followers and, above all, more revenue. With around 500 followers, its account wasn't bringing in business.
The owner struggled to produce good content and didn't have a clear strategy for what to post or why.
Our approach
- 01
Start from what the owner would really do
We analysed what kind of content he was genuinely willing to film, what he had already tried and what he concretely wanted to achieve.
- 02
Build the strategy around it
We designed the full content strategy within those constraints, so it was something he could sustain.
- 03
Examples and ready-to-film scripts
We sent him reference examples and video scripts, so he knew exactly what to shoot and why.
- 04
He films, we steer
He put everything we planned into practice, and we keep supporting him as the account and the business grow.
The results
His account grew from around 500 to more than 5,000 followers in three to four months — in a niche where audiences build more slowly.
More importantly, revenue grew by more than $50,000 thanks to social media, and the business is now on track to pass $150,000 in revenue from social.
Ready to make content work harder?
Tell us what you are building, where you want to grow and what is currently standing in the way.
